Event & Banquet SpaceNagpur
Naivedhyam Northstar
Lead Generation & Performance Marketing
We built a performance-led booking pipeline that delivered qualified leads at under ₹40 per lead — turning ad spend into a predictable revenue engine.
57
Qualified Leads
10.1L+
Campaign Reach
<₹40
Cost Per Lead
01
The Challenge
Naivedhyam Northstar had the space and the service — but lacked a system to consistently fill their event calendar.
- No predictable, scalable booking lead pipeline
- High cost per lead from unoptimized campaigns
- Unclear positioning for event and banquet bookings
- Heavy reliance on word-of-mouth and walk-ins
02
The Strategy
We built a performance-led booking pipeline — designed to deliver qualified leads at scale, not just impressions.
- Lead funnel creation optimized for high-intent event inquiries
- Landing page optimization for conversion
- Meta & Google Ads campaigns targeting event planners and families
- Continuous positioning refinement based on lead quality data
03
What We Did
01
Lead funnel & landing page design and build02
Meta Ads campaign setup and management03
Google Ads campaign setup and management04
Campaign tracking, analytics & optimization05
Creative production for ad assets04
The Impact
The numbers tell the story — performance marketing that actually performs.
57
Qualified Leads
10.1L+
Campaign Reach
<₹40
Cost Per Lead
- ✓57 qualified booking leads generated
- ✓10.1L+ total campaign reach across platforms
- ✓Cost per lead driven below ₹40
- ✓Predictable booking pipeline established
- ✓Clear event positioning that converts
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